EP32 Peter Markey ”...so I think the story is about new models of marketing, with the right technology...but all built on the same foundations”.

Pete Markey's stats are extremely impressive!! Pete is a results driven commercial leader responsible for driving 17 quarters of consecutive market share growth, a +3m increase in the loyalty base and a 10 fold profit increase in retail media. Drove a 30% improvement in profit ROI to over £2.50 for every pound spent. Winner of five Marketer of the Year awards, two marketing team of the year awards, three diversity champion awards, an Honorary Doctorate from Solent University and a Fellow of The Marketing Academy, CIM and The Marketing Society. Pete is also an amazing leader and class A human! Having the opportunity to share a "Beautiful Mess" conversation with Pete was such a highlight for me...I hope you enjoy tuning in. 
So many gems here... 

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